OJSC MegaFon

MegaFon is the first pan-Russian mobile company operating in the GSM 900/1800 standard.

The license portfolio of the Company jointly with its 100% affiliates covers the whole territory of the Russian Federation with a population of 145 million people.

MegaFon's business is based on the principle of full satisfaction of its subscribers' needs, fair competition and information openness.

On its network MegaFon uses advanced technologies, which provide subscribers with new possibilities of communication and handling of information. A unique in the Russian telecom market range of quality mobile services is designated both for mass market and corporate customers.

MegaFon's strategic goal is to make Russia a unified telecom space and do away with the "national roaming" notion.

The company's business strategy is aimed at expansion of the coverage area and extension of the network capacity all over the country, its quality development, strengthening brand position, enhancement of operational efficiency, profitable investments and effective selection of sources of capital.

MegaFon's current principal goal is to expand its network and increase its revenue through high cost-effectiveness.

MegaFon is a mobile communication operator considering correlation of price against service quality. The company offers services for any kind of customer: mass market, middle class and users with high income. MegaFon strives to provide its subscribers with equal access to quality services on the whole of its network regardless of the region. The company's tariff plans are adjusted to specific macro-regions, however, there's a general trend to unify tariffs and services all over Russia.

Decisions regarding strategic issues - such as financing, development and up-grade of the network, introduction of automated control systems, IT, equipment purchase, brand development and national marketing initiatives - are adopted centrally. This strategy is aimed at unification of processes in macro-regions, establishment of unified standards and imprinting of perception of the MegaFon brand as a whole by customers and partners.

www.megafon.ru